16 Big Marketing Ideas For Filmmakers On A Small Budget. (n.d.). Retrieved November 27, 2014, from http://www.raindance.org/16-big-marketing-ideas-for-filmmakers-on-a-small-budget/
Independent films are often associated with having less amount of marketing than big screen films. While that may be true, it doesn’t mean that less amount of marketing can’t be just as good. While big marketing companies are well known with plenty of ‘success stories,’ various marketing strategies have become bland and overused. The idea is to use what you are surrounded with to the best of your ability and target audiences through what is commonly used nowadays, like social media websites. Websites and apps like Twitter, Vine, and Youtube have become a norm; it is unusual for certain people to go a day without browsing them, so use it towards an independent film’s benefit. It is easy to hashtag and check what is trending on Twitter, so it is vital to make an independently run production attract viewers through the use of a simple hashtag or catchy phrases. The internet is your best friend and gaining credibility through it can be an intense breakthrough. It is easy to do so using websites like IMDB and Wikipedia. Lastly, it is important to expose an independent film as much as possible, taking advantage of film festivals and other similar competitions or contests can make a dramatic difference.
“One thing I have learned through producing independent films with Raw Talent is that throwing money at problems doesn’t necessarily make problems go away, and often the job is done with half the energy and passion need for success.”
“The big agencies working for the big films are so tired and burnt out that their approaches to marketing are so staid.”
Budget- this is the noticeable and known difference between independent films and big screen productions. While it may be much more difficult for independent films to gain popularity and credibility, there are easy resources that could be taken advantage of. The relevance of this article seems to lie in the fact that many larger production companies forget to focus on some of the smaller details that could help their films gain publicity. Social media is the most important one. While a lot of publicity has recently been centered around social media, it is not being fully taken advantage of. Forming more personal relationships between audience members through responses on Tumblr or Twitter accounts can give productions a huge boost. This is what independent filmmakers such as Zach Braff have been able to achieve, resulting in great success.
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