Marketing is Key to Indie Film Success

Marketing Is Key To Indie Film Success

Marketing Is Key To Indie Film Success. (2010, August 30). Retrieved January 22, 2015, from http://brolik.com/blog/marketing-is-key-to-indie-film-success/

When producing an independent film, it is important to keep in mind that you will need to have a marketing plan. Before even having a marketing plan, you must think of having a marketing budget. Even above blockbuster films, it is vital for independent films to have a marketing budget that is anywhere from two to three times the amount of the production budget. Coming up with the production budget is hard enough, so it is best to result to fundraising to raise the rest of your budget.

Once you achieve your budget, you must make sure that you use the money wisely. Make sure that you are focusing the largest portion of your marketing on things that will attract your ideal fan. Plan out and specify exactly what you plan to spend and how you will spend it, organization is key. Figure out the cheapest ways to market your film effectively. It is especially important to look into manners that will reach the most amount of viewers for the least amount of money.

“With so many options, you really have to focus on finding your niche audience and getting the most reach for your budget."

“Decide who is going to watch your film. Even more importantly, find out who is going to become a fan, tell all their friends, and blast your film across the online social universe.”

“There’s a major misconception that achieving distribution for indie films equals success.”

I really enjoy this article because I think it effectively points out common misconceptions while giving great advice.

I wasn’t aware of how large the marketing budget for independent films needs to be compared to the production budget and this article is able to inform me in a simple manner. I agree with multiple tips, it is profoundly important to get the most for your money, especially when you’re on such a tight budget.